Caveat emptor

When it comes to archery supplies and gear it is very important to do your homework before making a purchase. Otherwise, you might end up being dissatisfied with a product. Or worse, you’ll complete a transaction, get home, look at your receipt, and wonder, “What just happened?”


Daily the marketing and sales teams of large sports companies are seeking ways to get your money. They’ll promote new and innovative products as the ones that will help you run faster and jump higher. In the case of archers, shoot straighter, faster, and more easily. But, there’s a rub to all of the hype – some individuals will, if they can, take advantage, especially of a novice.


The practice of many small shop owners to dig as deep into a customer’s pocket is widespread. It is the way of business. Larger stores have greater competition and prices are more competitive.

I make nearly 100% of my sports equipment purchases from mom and pop shops. Frequently, it costs a little more, but I like supporting local businesses. However, the second a deal doesn’t pass my “sniff-test” I stay away.

When an archery shop that tries to up sale me, I am totally okay with it. I know when to say no. When the shop pulls a fast one or does anything that alarms my olfactory nerve of a foul whiff I stop using that place of business.

During the past 26 months that I’ve been involved in the sport of archery I’ve noted a number of fetid deals that were presented to me. The first was so egregious that it continues to make me angry. The guy that offered me the “Deal” was gone from that shop about a month afterwards. I never said a word; his “Deals” were common practice unknown to the storeowner. Seems other customers reported the dealmaker that led to his new career path.


Even if you are not new to this sport, when buying equipment trust your instincts. Don’t let that new bow smell override your common sense. Remember this, someone always wants your money and may do or say just about anything to get it.