When I left a clinical practice and took a job in medical device industry I had to learn everything about business. I started as a “Clinical Specialist” for a mechanical ventilator company. It was an entry-level job for clinicians. That was 36 years ago. During my tenure I did learn a lot about business.
As a clinician I often knew more about how the products we made were used on patients than the folks in engineering or marketing. But, I knew I didn’t know everything. Whenever possible I found time to visit hospitals and clinics around the world to study how other people used products and what they needed. I continued to conduct and support research to aid in the development of medical devices. While that occurred I also advanced my business career and education.
Along the way I added a law degree to my doctorate. I studied marketing, accounting, and kept my medical licenses active completing the required continuing education credits needed to keep my credentials. Throughout it all I learned to listen to customers.
Wherever I worked, as my career advanced to an executive level, I knew to listen to those people that used my products. Whenever possible I supported researchers and educators. I supported the clinicians that practiced at the bedside. I listened and acted when I could help. Over the decades I spend in the medical field I worked to support research and education. I found it important on many levels. Supporting young researchers and educators, untested but passionate and bright, was one of the greatest activities with which I became involved.
When we sold our business I retired. It was my last adventure in the medical device industry. I took my pie and headed home. After my non-compete I could have taken another job in industry. But, I decided to try something else: sports.
There are only two sports where a person over 50 (in my case over 60) can become an elite performer – archery and shooting. I selected archery because it appealed more to me. It is a process to say the least. Along the way I’ve been documenting the journey via this webpage. One of the most startling things I’ve come across has little to do with the training involved for archery. It is how far too many archery equipment representatives treat the archery customer.
As a rule I don’t write too much regarding this matter. Frankly, when it comes to the far too numerous cocked up people in the archery ‘business’ I figure it’s their problem. But, then I recall how the people that once worked with me and for me were required to treat customers and I’m appalled at what I hear from the mouths of archery company representatives or view the manner in which they conduct themselves.
Granted, there are a lot of decent good company representatives in archery. And, I’ve seen rotten ones in other business. However, it continues to come amaze me that companies in the sports industry (archery) can maintain themselves with what seems to be a greater share of jerks than were in the field where I spent a career.
If you manage or own a business that participates in archery and you think your organization could use some help in this area – you are right.