I’ve been a runner all my life. Nike had an ad that read, “Athletes Run.” I’ve done and still do a lot of athletics. So, I still run. Runner’s World, a periodical, sends me their magazine. I look forward tor receiving it.
What I find is the magazine is primarily a long list of printed commercials. I rarely see any new gizmo that I’d purchase. There is often a pearl or two in an issue of Runner’s World. Along with those pearls there is some really dumb advertising.
Now, you know Runner’s World doesn’t produce the content of an ad. They accept payment and run the ad.
In the current edition, Volume 56 Number 1 on page 21 there is an ad for CBD oil to relieve pain. I was interested and read the ad. In the third paragraph, last line, in association with comments referring to the amount of CBD on a product’s label and the amount contained in the product the writer explains there may be differences. In such that the amount of CBD oil on the label was not the amount in the product 70% of the time. There was no further explanation.
This might mean that the variance is 1% of 10%. It wasn’t quantified. But, what caught my attention was sentence on the subject, “And, as a consumer, that’s terrifying!” (Exclamation included in the text)
Reading those words I shook my head. Clearly, the marketing communication group that came up with the ad was void of anyone that had ever experience terror. If this causes someone to be terrorized they probably need to remain behind locked doors.
Curious, I looked further into the terrifying claim:
US Pharmacopeia and emerging standards from medicinal cannabis industry leaders, a ±10% allowable variance was used for product labeling (ie, accurately labeled = 90%-110% labeled value, underlabeled >110% labeled value, and overlabeled <90% labeled value).(1)
Research that tested CBD oil found the mean variance was 10.34: and the median was 2.76%. (1)
When I’d finished reading the ad I had remained calm. I completed my paper work, flushed and moved forward with the day.
(1) Marcel O. Bonn-Miller, PhD,1 Mallory J. E. Loflin, PhD,2 Brian F. Thomas, PhD,3 Jahan P. Marcu, PhD,4 Travis Hyke, MS,5 and Ryan Vandrey, PhD, Labeling Accuracy of Cannabidiol Extracts Sold Online. JAMA. 2017 Nov 7; 318(17): 1708–1709.
Published online 2017 Nov 7. doi: 10.1001/jama.2017.11909