Where Does the Money Go?

A dozen arrows can last a good long time. My bow is three years old. My release was purchased four years ago. The quiver I wear is falling apart and is held together with rubber bands. Basically, these are sunk costs.

Time for another target and another dollar.

I’m not replacing the bow anytime soon. I have already had the limbs replaced through the manufacturer’s warranty. The release I shoot with isn’t even a tournament model. It’s made with hunting in mind. Sure, I have two others, but they are secondary products I use specially for training even though they were created with tournament shooting in mind. Both of them are hinge releases. I shoot better with a thumb release. As long as my arrows are straight, not cracked, and have vanes I’ll shoot them. I can get more vanes. Rubber bands are real cheap. I carry a supply in my quiver to replace those that eventually pop.

So, in archery, what is the ongoing expense? It is targets. Yes, they seem inexpensive at around $0.70 a piece in a pack of 20 from Amazon. Lancaster Archery has them (I just checked) for $0.75 to $1.45 each. On average that is $0.96 or around a buck with tax. Still it seems cheap. That is until you add it up.

I go through twelve of these a week. At the low end Amazon price that comes to $8.40 per week. In other words, $33.60 per month or $403.20 per year spent on paper to shoot up, wad up and throw away. The high-end $1.45 paper targets are $904.8 per year. That’s enough money to buy several dozen decent arrows or more than the price of many bows.

There goes about ten bucks.

While everyone else in archery is trying to get a bow manufacturer to sponsor him or her to get that 20% discount on a product with an 80% margin I think I may turn my attention to Maple Leaf.

I’ll not even go down the path of blocks and 3D targets.